Overview
Death & Co, an iconic cocktail brand, partnered with Valere to develop an AI-powered bartender chatbot — designed as a personalized digital assistant offering curated cocktail recommendations, expert mixology guidance, and recipe support. As Lead Product Designer, I participated from the initial discovery phase, helping define the concept and aligning it with both user needs and brand heritage. I then led the design direction and UI efforts to shape a proof of concept (PoC) that delivers an engaging experience for both enthusiasts and professionals, while also functioning as a marketing funnel to collect user data for future engagement. The tool is embedded directly on the Death & Co website and reflects the brand's distinctive voice and identity.
