Overview
Product layer for Geely's Brazilian relaunch at the International Auto Show — guiding visitors through the booth, capturing qualified leads, and surfacing live usage data for the executive team.
Geely
- Client
- Geely
- Role
- Lead Product Designer
- Company
- Oroz
- Year
- 2026
Challenge
Geely relaunched in Brazil during a major auto show. The team needed a mobile product that could guide visitors through a crowded booth, capture qualified leads in a chaotic offline environment, and give leadership real-time signal on what was working on the floor.
Objective
Prioritized the mobile experience around booth navigation and capture flows — interactive maps, vehicle catalogs, gamified discovery, and seamless QR-code lead capture. Built a real-time data dashboard so the executive team could monitor traffic, interaction zones, and operational performance on the fly.
Results
Generated 5,000 qualified CRM leads and 42,000 in-app interactions in a matter of days. Distributed 4,000 redeemed prizes. Gave Geely's executive board foundational product usage data to guide their LatAm market strategy.
Next project
Death & Co
Get in touch
mathevssa@gmail.com
Connect
lkdn.com/matheus-sa-almeida